With temperatures exceeding 40°C across parts of Europe this summer, extreme heat is reshaping consumer expectations for personal care products. While effective UV protection remains essential, consumers are increasingly seeking products that also provide a refreshing, comfortable skin feel.
This shift is driving growing interest in cooling sunscreen formulations and multifunctional summer skincare. Beyond protecting against UV damage, products that help relieve heat-related skin discomfort and improve the overall sensory experience are becoming increasingly attractive.
One approach is incorporating cooling agents into sunscreen and after-sun formulations. PromaCare® MGA (Menthone Glycerin Acetal) is a nature-identical cooling ingredient that activates TRPM8 receptors to deliver an immediate and long-lasting cooling sensation with excellent skin tolerance and minimal odor. It is suitable for a variety of personal care applications, including sun care products.
As climate conditions continue to evolve, combining high-performance UV protection with enhanced cooling comfort may become an important direction for next-generation summer skincare formulations.
Post time: Jul-03-2026